THE INFLUENCE OF TECHNOLOGY AND ORGANIZATIONAL SUPPORT FOR REMOTE WORK ON FIRM PERFORMANCE IN THE NEXT NORMAL ERA: THE MEDIATING ROLE OF STRATEGIC AGILITY

Purpose – The purpose of this research was to examine how technology and organizational support for remote work affect firm performance, with strategic agility as a mediating variable. Methodology – This quantitative research employed survey method using validated questionnaires for data collection. The respondents were 400 employees in private companies located in the Bangkok Metropolitan Region. Descriptive statistics used for data analysis included frequency, percentage, mean, and standard deviation. Due to hypothesis testing, inferential statistics were used, specifically Pearson’s Product Moment Correlation Coefficient and Partial Least Squares-Structural Equation Modeling (PLS-SEM). Results – The structural model results revealed several key findings. Technology support demonstrated a direct negative effect on firm performance (p < .05), while organizational support showed a direct positive effect on firm performance (p < .001). Both technology support and organizational support positively influenced strategic agility (p < .001), which in turn positively affected firm performance (p < .001). The mediation analysis confirmed that strategic agility serves as a significant mediator between technology support and firm performance (p < .01) and between organizational support and firm performance (p < .001). Notably, while technology support had a negative direct effect on firm performance, its total effect (including indirect effects through strategic agility) was not statistically significant, suggesting that strategic agility fully mediates this relationship. Implications – The findings highlight that organizations should develop both technological and organizational support systems to enhance strategic agility and improve performance in remote work settings. Investing in technology infrastructure while fostering flexible work cultures and developing employees' digital capabilities will maximize effectiveness and strengthen competitive advantage. Originality/Value – This research advances dynamic capabilities theory by revealing strategic agility's mediating role between support systems and firm performance. It offers a new perspective on the technology productivity paradox while contributing to remote work literature in contemporary business environments.