Semiotic Analysis of Cultural Identity and Colonial Resistance in “Black Panther: Wakanda Forever”

Film is one of the mass communication media that successfully attracts many people, producing and displaying a message or ideology in it. This message or ideology is sometimes displayed through a scene that carries culture. This study discusses how the representation of cultural identity and colonial resistance in the film Black Panther: Wakanda Forever. The purpose of this study is to analyze how the film describes cultural identity and resistance to colonialism through visual signs, narratives, and characters. The method used in this study is qualitative using Roland Barthes' semiotic approach. The results of this study are (1)Women’s emancipation is highlighted to break the stigma of weak women (2)Culture as an element in forming identity (3)Counter-narrative that is taking over the world's view of Africa and Mesoamerica. The value of an ideology built in this film is that women are not just objects but have a dominant role and become the subject of technology, by building high solidarity over cultural identity, they can fight against the colonizers who want to seize, and a strong cultural identity gives rise to spiritual values ​​to be able to connect with the souls of ancestors.