The Role of GI-Tagged Products Centre in Preserving Heritage for Sustainable Development-A Study

Geographical Indications (GI) Tags are significant tools in preserving traditional knowledge enhancing cultural identity and contributing to Sustainable Development. GI tag products centre plays a crucial role in intermediate between artisans' producers and consumers by showcasing products in local and global markets. This study focuses on the GI-tagged Products Centre's role in preserving heritage for sustainable development. Here research is being conducted to know the purchasing behaviour towards GI products. The study includes both primary and secondary data, it’s through structured questionnaires from the consumer point of view and a case study approach, this paper study found that GI tag product centres help in increasing the visibility of heritage products and environmental sustainability but there is a need to increase the number of centres with more digital outreach.