The impact of globalization on stimulating innovation activity as a key factor in enhancing the competitiveness of national enterprises

Introduction. The modern economy is increasingly shaped by globalization processes that alter the operational conditions for national economies and enterprises. Ukraine, striving for integration into the European economic space, faces various challenges arising from globalization. In this context, the development of innovation activity becomes crucial for achieving competitive advantages in international markets. Purpose. The aim of the article is to investigate the impact of globalization on the innovation activity of national enterprises and to identify ways of enhancing their competitiveness in global markets through the integration of innovative strategies. Methodology. The study is based on a comprehensive analysis of academic literature, a comparative examination of international practices, and an exploration of globalization processes and their influence on the development of innovation. The interconnection between globalization, innovation, and enterprise competitiveness in the modern economy is evaluated. Results. It has been established that globalization generates both new opportunities and significant threats for domestic producers. The research highlights the importance of supporting innovation activity at all levels — from individual enterprises to national policy — which enables adaptation to the evolving global market conditions and ensures sustainable competitive positioning.