Trends in the development of market-forming factors for the economic development of the IT industry

The article investigates the main market-forming factors influencing the economic development of the IT industry market in Ukraine, with a focus on quantitative indicators (export of IT services, number of IT enterprises and individual entrepreneurs, average salary, foreign direct investment, share of innovative products) and qualitative indicators (globalization, state policy, innovative activity, changes in consumer behaviour, political situation). The analysis of the dynamics of IT services export for the period of 2010–2024 revealed rapid growth until 2022, followed by a decline in 2023–2024 due to the war, power outages, emigration of specialists, and loss of investment attractiveness. The study underscores Ukraine's economic growth dependence on the IT market and emphasizes the importance of state support and adaptation to global trends for its recovery. The conclusions are based on the analysis of statistical data reflecting the uneven development of the industry under crisis conditions.