Artificial Intelligence and Media Literacy - Navigating Information in a Digital World

Artificial intelligence (AI) is playing an increasingly important role in the media ecosystem, transforming both the creation and distribution of content. At the same time, the growing influence of AI raises questions about media literacy as a key aspect of critical thinking in the digital age. This article explores the relationship between AI and media literacy by analyzing how automated technologies shape information perception, fake news detection, and critical content evaluation skills. The article combines theoretical review and empirical research to identify the main challenges and opportunities in the field. The focus is on the interaction between AI tools, such as content recommendation algorithms and generative models, and the ability of users to analyze, interpret, and create information. It analyzes the possibilities of using AI as a means of improving media literacy through interactive learning platforms, capabilities for identifying prejudice and hate speech, and as a support tool in journalistic work for effective and rapid data analysis and fact-checking.