Design method for the integration of Chinese and French culture: The Case of product packaging design

With the rapid development of economic globalization, the exchange and integration of international culture has become an important factor to promote the development of design industry. This paper takes the packaging design work camp project cooperated by Shanghai Vocational College of Arts and Crafts and the French Designers Union as an example, and uses the analytic hierarchy process (AHP) to analyze the differences and commonalities of Chinese and French packaging design in cultural background, aesthetics, functionality, environmental protection, market demand and teaching application. It reveals the unique style and development direction of China and France in the field of packaging design, and provides a new perspective and enlightenment for cross-cultural design exchange.

Authors

Publication Details

Journal
AHFE international
Published
2025-01-01
DOI
https://doi.org/10.54941/ahfe1006160
Primary Topic
Consumer Packaging Perceptions and Trends
Type
article
Field-Weighted Citation Impact
0.00
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article

Design method for the integration of Chinese and French culture: The Case of product packaging design

Huajie Wang, Xiaobo Tan, Rong Chen, Jin Zhang et al.
AHFE international
Consumer Packaging Perceptions and Trends
article

Design method for the integration of Chinese and French culture: The Case of product packaging design

Huajie Wang, Xiaobo Tan, Rong Chen, Jin Zhang, X.-S. Yao
article en

Abstract

With the rapid development of economic globalization, the exchange and integration of international culture has become an important factor to promote the development of design industry. This paper takes the packaging design work camp project cooperated by Shanghai Vocational College of Arts and Crafts and the French Designers Union as an example, and uses the analytic hierarchy process (AHP) to analyze the differences and commonalities of Chinese and French packaging design in cultural background, aesthetics, functionality, environmental protection, market demand and teaching application. It reveals the unique style and development direction of China and France in the field of packaging design, and provides a new perspective and enlightenment for cross-cultural design exchange.

AHFE internationalVol. 169
Openalex Percentile: Top 81%
Consumer Packaging Perceptions and Trends
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Design method for the integration of Chinese and French culture: The Case of product packaging design — Huajie Wang, Xiaobo Tan, et al. · AHFE international (2025) | TGRS Research Map | TGRS