AIToys: A conceptual definition and future research agenda

This paper introduces the conceptual definition of AIToys, which expands on IoToys to incorporate AI capabilities. AIToys are envisioned as life-long play partners with life-wide implications in play across leisure, learning, and work life. They range from educational robots to anthropomorphized or zoomorphized social and conversational companions, exemplifying the growing robotification of toy play across generations. We explore the concept of AIToys through fictional stories, theoretical perspectives, and toy industry offerings, representing the recent evolution of IoToys, namely AIToys. These toys can learn from our behavior and adapt to how we interact, and each has a persuasion strategy to provoke emotional responses. Our research aims to define the characteristics of AIToys, identify current challenges demanding more research, and propose development directions for sustainable and ethically responsible AIToy design.

Authors

Publication Details

Journal
AHFE international
Published
2025-01-01
DOI
https://doi.org/10.54941/ahfe1006037
Primary Topic
Digital Transformation in Industry
Type
article
Field-Weighted Citation Impact
0.00
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article

AIToys: A conceptual definition and future research agenda

Pirita Ihamäki, Katriina Heljakka
AHFE international
Digital Transformation in Industry
article

AIToys: A conceptual definition and future research agenda

Pirita Ihamäki, Katriina Heljakka
article en

Abstract

This paper introduces the conceptual definition of AIToys, which expands on IoToys to incorporate AI capabilities. AIToys are envisioned as life-long play partners with life-wide implications in play across leisure, learning, and work life. They range from educational robots to anthropomorphized or zoomorphized social and conversational companions, exemplifying the growing robotification of toy play across generations. We explore the concept of AIToys through fictional stories, theoretical perspectives, and toy industry offerings, representing the recent evolution of IoToys, namely AIToys. These toys can learn from our behavior and adapt to how we interact, and each has a persuasion strategy to provoke emotional responses. Our research aims to define the characteristics of AIToys, identify current challenges demanding more research, and propose development directions for sustainable and ethically responsible AIToy design.

AHFE internationalVol. 163
Openalex Percentile: Top 78%
Digital Transformation in Industry
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