Peran Mahasiswa KKN dalam Pengembangan Berwirausaha melalui Pendidikan Kewirausahaan

This activity aims to increase student involvement and role in entrepreneurial activities as well as foster students' interest in entrepreneurship through entrepreneurship education through marketing and product sales strategies. This activity shows that students' entrepreneurial interest is very high, the marketing and sales skills demonstrated are the main reference in developing their ideas for business. So, this activity shows how to develop through training strategies towards product sales simulations and group work carried out by students. The student's role in developing this strategy succeeded in significantly improving marketing and sales skills. The results of this entrepreneurial practice provide valuable insight for students regarding the factors and keys to success in entrepreneurship.

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Publication Details

Journal
Jurnal Kemitraan Masyarakat
Published
2024-08-30
DOI
https://doi.org/10.62383/jkm.v1i3.495
Primary Topic
Vocational and Entrepreneurial Education
Type
article
Field-Weighted Citation Impact
0.00
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Peran Mahasiswa KKN dalam Pengembangan Berwirausaha melalui Pendidikan Kewirausahaan

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Peran Mahasiswa KKN dalam Pengembangan Berwirausaha melalui Pendidikan Kewirausahaan

Mei Hastuti, Diana Wangania, Hendry Rumengan, Frangky Robial, Yudith Rondonuwu, Christian Tarandung, Hartati Umar, Henny Tumbelaka, Angely Sondakh, Doly Tiagas
article en

Abstract

This activity aims to increase student involvement and role in entrepreneurial activities as well as foster students' interest in entrepreneurship through entrepreneurship education through marketing and product sales strategies. This activity shows that students' entrepreneurial interest is very high, the marketing and sales skills demonstrated are the main reference in developing their ideas for business. So, this activity shows how to develop through training strategies towards product sales simulations and group work carried out by students. The student's role in developing this strategy succeeded in significantly improving marketing and sales skills. The results of this entrepreneurial practice provide valuable insight for students regarding the factors and keys to success in entrepreneurship.

Jurnal Kemitraan MasyarakatVol. 1(3)
Universitas Teknologi Sulawesi Utara (ID)
Openalex Percentile: Top 56%
Vocational and Entrepreneurial Education
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