Scenario-Based Design Strategies for Immersive Running Interaction Experiences

With the development of interactive media technology and holographic projection technology, immersive fitness experience has gradually become an innovative direction to enhance users' sports participation and expertise. Compared with traditional running, immersive running involves the perception and interaction of more diverse scenario elements such as environment, characters, and events. This study aims to explore the need for a scenario-based immersive running interaction experience and propose solutions to enhance the user's immersive experience during running. The research first analyzes the scenario theory and summarizes the five scenario elements of the physical environment, physical interaction devices, virtual theme, virtual environment, and interaction events in an immersive running scenario. Then, the study researches the existing immersive fitness products and space cases, collects the above five elements as heuristic cards conducts user interviews, and explores the user's interaction experience design needs in the immersive running scenario through the user's combination and construction process of the heuristic cards of the immersive running scenario elements. Finally, based on the analysis of user interviews, a scenario-based immersive running interaction experience design strategy is obtained. The study improves and enriches the design method and practical guidance of the existing interactive experience in immersive running scenarios, and also provides new ideas and directions for the innovative development of the related fitness industry.