User Experience Design for New Energy Vehicles from the Perspective of the KANO Model

This study focuses on drivers' demand for personalized operation in new energy vehicles, analyzing user attitudes and willingness to accept the industry from four dimensions: voice operation, gesture operation, auxiliary operation, and physical operation. With the rapid adoption of new energy technology, user demand has become the core driving force behind industry development. Through literature analysis and a questionnaire survey, basic driver needs regarding convenience, interaction efficiency, and comfort were identified, providing a data foundation for further analysis. Using field interviews, user feedback, and the KANO model, the study categorizes user needs into essential, desired, and charismatic needs. Essential needs relate to driving safety and operational stability; desired needs focus on enhancing user experience, such as voice control accuracy; and charismatic needs go beyond expectations, including innovative designs like gesture control and panoramic interaction. The study prioritizes needs based on the hierarchy of needs theory and satisfaction coefficients, offering a scientific basis for functional design direction. The results show that the KANO model effectively reveals the hierarchy of user needs and their impact on user experience, providing valuable insights for the new energy vehicle industry in function optimization and marketing. Future research can explore dynamic changes in demand and cultural differences in user needs to support broader technological innovation and market adaptation, driving the industry's development.