Factors Influencing Student Housing Preferences: An Analysis of Communes and PBSAs in Johannesburg

Housing for students constitutes a prominent part of urban real estate markets, which is especially true in areas where a university with a large student population is located. Student accommodation demand has increased due to the National Student Financial Aid Scheme (NSFAS)'s transition from loans to grants, which were allocated as a result of higher university admission rates. The students at the University of Johannesburg campus in APK primarily reside in communes in Brixton or the purpose-built student accommodation (PBSAs) in Auckland Park. The PBSAs are superior; nevertheless, many students prefer to live in the communes. This study endeavoured to analyse the elemental factors of student housing preferences. The research employed a quantitative survey that was carried out among the students staying in communes and PBSAs and focused on the issues of preferences and satisfaction. A Preference Instrument: SAPI Dimension formed the structure of the survey. The findings were that high preference rates were mainly related to the affordability, social environments, and proximity to informal transport networks that communes offered. Key facilities consisted of moderate-sized houses, unlimited Wi-Fi, and shared spaces. PBSAs are recognised for superior security, contemporary facilities like gyms and study areas, and visual attractiveness. The findings further indicated that communal living arrangements in communes cultivate an environment of bonding and social communication, particularly during collective activities, such as cooking. The results suggest that property managers should recognise these choices to enable the high occupancy ratio in rental properties. A subsequent investigation would be helpful in understanding information asymmetries and probable differential pricing strategies.