Strategic objectives and data collection for regions implementing new mobility services

The aim of this study is to identify the outputs and outcomes of on-demand transport services that could lead to the implementation of these services in regions. We conducted an interview survey in the seven regions where demonstrations were carried out as part of the Smart Mobility Challenge in 2022. (The Ministry of Economy, Trade and Industry (METI) and the Ministry of Land, Infrastructure and Tourism (MLIT) had launched the Smart Mobility Challenge project since 2019.) The content of the interviews was based on the evaluation grid method. First, we asked about the benefits of the services expected to be provided by the demonstration. Then we asked, as a higher level concept, what good it would do for the region (ripple effect) and, as a lower level concept, how this could be measured (evaluation indicator). The results of the interviews were categorised into areas that have now moved from demonstration to implementation, areas that are still in the process of demonstration and areas that have now stopped demonstrating. As a result, we were able to identify the relationship between outcomes and evaluation indicators that could not move from demonstration to implementation and could not continue the demonstration.