Cultural-to-Modern Design Translation: A Study on Canal Transportation Map Using SWOT & KANO Models

Objective To address the issues of scarce Chinese canal - culture CC products, shallow cultural exploration, and lack of emotional expression, we take The Supervision of Grain Transport along the Grand Canal as a case. Using SWOT and KANO models, we construct a design - translation process to guide practice. Methods First, SWOT analyzes the traditional - cultural - element design in CC products within competitive environments. Then, a KANO questionnaire is created and data is collected. Next, the KANO model filters the results, determines user needs, and classifies them. Results The map is presented in a contemporary style. CC - product design meets user needs, expresses traditional culture, and promotes canal - culture inheritance. Conclusion SWOT and KANO models are applicable to traditional - culture CC - product design. They clarify user demands, facilitate canal - culture promotion, and offer new ideas for the inheritance of other regional cultures.