Parametric Design for Exhibition Displays: Innovations in Form and Function

The application research of parametric design is one of the current research hotspots in the field of design, but there are few studies on its application in exhibition design. Based on this background, this study selects the Grasshopper visual programming plug-in, takes the exhibition space of the School of Mechanical Science and Engineering of Huazhong University of Science and Technology as the application scenario, and applies the parametric design method to the exhibition design. It aims to explore the unique advantages of parametric design that breaks through the boundaries of traditional design and provide new ideas for the exhibition design of display space. Starting from the concept of parametric design, this paper explores its research status and characteristics, and analyzes the advantages of parametric design in a multi-dimensional comparison with traditional design. And guided by the conceptual definition and design requirements of exhibition design, combined with the rich data of the audience group's demand for exhibition space obtained from the survey, parametric technology is effectively applied to exhibition design. Based on the above theoretical research, according to the college characteristics, application scenarios and audience needs, a tailor-made exhibition design scheme for the lobby of the mechanical building is created, and it is realized through parametric technology. Through in-depth research on the innovative application of parametric design in exhibition design, the unique advantages of parametric design in creative efficiency, design needs, and concept communication after being integrated into exhibition design are demonstrated. In the future, we can further explore the application of parametric design methods in different scenarios, promote innovation and change in exhibition design, and promote the development and progress of exhibition space design in colleges and universities.