A SWOT Analysis of Tsoko Bistro, Philippines: Basis for Five-year Development Plan

The study aimed to evaluate the strategic position of Tsoko Bistro, a Western cuisine-inspired food establishment in the City of Mati, Davao Oriental. The study employed a qualitative design using the SWOT analysis technique to assess the internal strengths and weaknesses, as well as external opportunities and threats that influence the business’s performance and growth. Data were collected through interviews with the management team, field observations, and documentation. The findings revealed strong brand identity, customer service, and menu innovation as major strengths, while challenges such as limited space, lack of digital integration, and staff inconsistency were noted. It also revealed growing tourism in the city, business expansion, menu options, and collaborations as opportunities for growth and development, while market competition, economic instability, and service inconsistencies were among the threats. The study proposed actionable recommendations, including enhanced digital marketing, space optimization, staff training, and community engagement. A five-year development plan (2025–2030) was also presented to support Tsoko Bistro’s vision of becoming a top dining destination in the City of Mati. The study contributes insights into sustainable small business development in the Philippine food service sector.