GREEN ENTREPRENEURSHIP AND URBAN ECOTOURISM IN INDIA: INTEGRATING SUSTAINABLE INFRASTRUCTURE FOR BALANCED GROWTH AND CONSERVATION

Green entrepreneurship and sustainable infrastructure are crucial in India's rapid urban expansion, promoting urban ecotourism and ecological sustainability. This study investigates the synergistic integration of these elements, focusing on the role of green entrepreneurship in promoting urban ecotourism, the impact of sustainable infrastructure on ecological conservation outcomes, and the relationship between green entrepreneurship and overall environmental sustainability. The research will evaluate how the integration of green entrepreneurial practices and sustainable infrastructure initiatives can foster balanced urban growth, particularly in rapidly urbanizing Indian cities like Chennai. The findings are expected to contribute significantly to the theory and practice of sustainable urban development in India and other developing countries. Urban policymakers will benefit from evidence-based insights into how green entrepreneurship can be strategically utilized to promote eco-friendly tourism and address urban environmental challenges. Eco-entrepreneurs will benefit from guidance on developing sustainable products and services aligned with urban tourism and environmental conservation goals.