Milk Market Dynamics in Shri Muktsar Sahib District, Punjab

This study examines the milk marketing patterns and channel preferences among dairy producers in the Shri Muktsar Sahib district of Punjab. Despite the availability of organized channels such as cooperative societies and private dairies, unorganized channels—particularly milk vendors—continue to dominate, accounting for a significant share of the marketed surplus. Data collected from sampled households reveal that over three-fourths of the total milk production is marketed, while buffalo milk is preferred for domestic use due to its higher fat and protein content. The study identifies key factors influencing channel selection, including better prices, timely payments, doorstep collection, and input supply. Direct sales to consumers and private dairies were preferred for economic returns, while convenience and flexibility drove sales through vendors. The findings underscore the need for policy interventions aimed at strengthening organized marketing systems by ensuring timely payments, expanding doorstep collection, and enhancing trust and service delivery to encourage broader producer participation.