Leveraging Artificial Intelligence for Student-Centric Online Learning in Higher Education: Opportunities for Personalized Education and Engagement

Abstract: The integration of Artificial Intelligence (AI) in higher education has significantly transformed traditional teaching and learning models. By enabling adaptive learning environments, AI technologies offer personalized and student-centric experiences. This study explores the opportunities and challenges associated with implementing AI in online higher education platforms, with a focus on enhancing student engagement and performance. A descriptive research design and statistical tools like percentage analysis and chi-square test were used to analyze data from 125 students. The findings provide insights into the key factors affecting AI-driven education, and the study proposes recommendations to optimize its benefits.