“Paint and Sip for Cancer Prevention”: A Novel Arts-Based Community Engagement Strategy to Advance Cancer Education and Screening in Underserved Individuals

Persistent disparities in cancer awareness, screening uptake, and early detection disproportionately affect underserved communities in the USA. While traditional health education approaches play a critical role, they often fail to engage historically marginalized populations in culturally resonant ways. Innovative strategies that leverage creativity, trust-building, and community participation are urgently needed. In 2024, the Community Outreach and Engagement (COE) Department at the John Theurer Cancer Center launched "Paint and Sip," an arts-based cancer education series designed to increase engagement and awareness in diverse communities. Events were held in accessible, non-clinical venues and combined guided painting sessions with culturally tailored cancer education, delivered by trained community health workers (CHWs). During natural pauses in the painting process, CHWs led 15-min discussions on cancer prevention topics, including screening guidelines, risk factors, and genetic testing. All participants completed a brief social determinants of health screening questionnaire and were offered patient navigation services to address unmet needs and support screening follow-through. Since its launch, the series engaged 191 participants across multiple community settings. Attendance averaged 25 per event, with strong retention and word-of-mouth promotion. Among participants, 82% were not up to date with cancer screening, and 62% accepted navigation support. Qualitative feedback highlighted the events as "uplifting," "judgment-free," and "a new way to learn about health without fear." CHWs reported increased participant openness and discussion around stigmatized topics. The Paint and Sip model illustrates the promise of arts-based engagement as a novel strategy for advancing cancer education and screening in underserved communities. By embedding creativity into health education, the model fosters trust, enhances message retention, and bridges awareness with action. Further research is warranted to evaluate long-term impact, scalability, and cost-effectiveness.