Faktor yang Mempengaruhi Pemilihan Karir sebagai Akuntan Publik bagi Mahasiswa Universitas Tanjungpura dengan Pendekatan Reasoned Action Model (RAM)

Using the paradigm of the Theory of Reasoned Action that can understand student intentions through behavior and subjective norms, this study seeks to examine how students' career choices as public accountants are influenced by many factors such as gender, age, work environment, parental influence, and professional training. The limited number of public accountants in Indonesia is the impetus for this research. This study uses quantitative methodology, data collection through questionnaires. Tanjungpura University accounting students became the research population, and students also became the research sample. The findings show that professional training and a conducive work environment play an important role in encouraging students to choose the public accounting profession. In contrast, variables such as age, gender, and influence from parents did not show a significant influence.