Analysis of Eel (Monopterus albus) Export Development Strategy in South Kalimantan Province

Eel is a freshwater fish that has not yet been optimally utilized in the development of Indonesia's national fisheries sector.The study aims to analyze the strategy for developing eel exports in South Kalimantan Province. This study was conducted in South Kalimantan Province covering the areas producing eel catches, collectors or suppliers and exporters, namely Hulu Sungai Utara Regency. Data analysis using SWOT analysis. The eel export strategy in South Kalimantan Province, Indonesia, especially Hulu Sungai Regency, is the largest eel producing area with Commanditaire Vennootschap (CV). Tiga A as the sole active exporter that exports live eels to the Chinese market through a distribution chain involving catchers, collectors, suppliers, and exporters. SWOT analysis places CV. Tiga A in Quadrant I (S-O), which reflects the company's solid internal strengths and significant external opportunities. This condition is a strategic foundation for the company to implement an aggressive strategy in developing sustainable live eel exports, so that it has the potential to increase competitiveness and export market growth optimally.