[Implementation of the gerontological approach to informational and educational support of senior citizens.]

The publication substantiates the use of the gerontological approach in the process of information and educational support for the provision of comprehensive assistance to senior citizens within the framework of the formation of the national project 'Long and Active Life' and the regional program of Saint-Petersburg «Silver Age». Suggestions to the development of an interdepartmental program of information and educational support for senior citizens, which would contribute to increasing the information accessibility, demand and effectiveness of social services through active cooperation between senior citizens - recipients of services with the staff of government agencies providing them, the introduction of innovative information, educational and geronto-technologies, and the involvement of public organizations, commercial structures and volunteer centers in supporting senior citizens. The structure and plot of the program are considered, as well as, the algorithm for its implementation, the organization of a pilot project in the territory of Saint-Petersburg, using the experience, developments and creative potential of social institutions, scientific and educational centers of the region.