Approaches to ensuring the sustainability of economic agents: the impact of new realities on export and import policy in Ukraine

Introduction The article is devoted to the systematization of existing approaches to the analysis of the impact of financial instruments and technologies on the development of the economy in modern conditions of martial law. Ukraine has significant potential for adaptation to modern economic challenges. Effective development of exports and imports in conditions of war and post-war recovery requires a comprehensive approach, which includes state support for business, modernization of logistics infrastructure, expansion of the circle of trading partners, digitalization and strengthening of industrial potential. Objective. The objective of the article is to generalization of approaches to ensuring the stability of economic agents, taking into account the peculiarities of the functioning of the economy under martial law. Methodology. The study employs methods of analysis and synthesis, formalized, abstraction and comparison. Results. The article systematizes approaches to analysing the impact of means and technologies on the development of the national economy in modern conditions, identifies key areas of influence of the results of the implementation of innovations with clarification of their content, directions of influence and significance. A basic scheme of interaction of participants according to the key characteristics of financial stability is presented and approaches to ensuring financial stability in conditions of turbulence in the capital markets are systematized. The understanding of the essence of the concepts of «financial stability» and «turbulence of capital markets» at the stage of development of the digitalized economy is clarified. It is proved that the innovative development of export-import activity is a determining factor in strengthening the competitiveness of enterprises and the national economy. In the conditions of globalization and rapid technological progress, the strategy of foreign economic activity must be constantly adapted by implementing modern solutions. Innovations in product diversification, digitalization of processes, optimization of logistics and improvement of customs regulation contribute to increasing the efficiency of foreign economic activity and ensure sustainable development. It has been determined that the main components of imports will be energy technologies, military equipment and industrial equipment. The conclusion of new economic agreements with partners will contribute to the transformation of the trade structure, in particular, to increasing the technological level of imports and increasing the share of products with high added value in exports. Mastering the complex of proposed approaches to ensuring financial stability will contribute to a deeper analysis of current trends in the conditions of instability of capital markets and will allow timely adoption of justified and effective investment decisions.