ANALYSIS OF THE LINGUOCOGNITIVE ASPECT OF THE SEMANTICS OF METAPHORICAL INNOVATIONS

The evolution of language, especially the creation of new meanings and idioms, is greatly influenced by metaphorical inventions. These changes in metaphor are frequently brought about by cognitive processes that mold people’s conceptions and understandings of the world. The structure and processing of these statements by language speakers is the main focus of the linguocognitive component of metaphorical innovations. Metaphors, especially creative ones, reveal the speakers’ mental models and shed light on the social conditions that shape language use as well as the cognitive processes that underlie it. The purpose of this article is to examine the linguocognitive framework that underlies the development and interpretation of metaphorical innovations, as well as the cognitive components of metaphor comprehension and their applicability in contemporary communication.