The Future of Fair Value Accounting in a Digital Economy

The accelerating shift toward a digital economy, driven by advancements in technology, has fundamentally transformed the nature of assets, markets, and business models. In this changing environment, Fair Value Accounting (FVA) — which aims to measure assets and liabilities based on current market conditions — faces unprecedented challenges and opportunities. The emergence of digital assets such as cryptocurrencies, non-fungible tokens (NFTs), and decentralized finance (DeFi) products has exposed limitations in traditional valuation frameworks, highlighting issues related to market volatility, illiquidity, and the absence of standardized valuation practices. At the same time, technological innovations like artificial intelligence (AI), big data analytics, and blockchain technology offer new tools that can enhance the accuracy, transparency, and timeliness of fair value measurements. This paper critically examines the future trajectory of fair value accounting in a digitalized world, identifies the major obstacles in valuing digital assets, and explores the role of emerging technologies in addressing these gaps. By analyzing global regulatory responses and proposing strategic reforms, this study provides insights into how accounting standards must evolve to maintain relevance, reliability, and comparability in financial reporting. Ultimately, the paper argues for a proactive transformation of FVA practices, integrating dynamic digital valuation methods while preserving the core principles of accountability, transparency, and investor protection in an increasingly complex economic landscape.