THE IMPORTANCE OF PROFESSIONAL CONTESTS FOR MEDIA SPECIALISTS IN THE CULTURAL SPHERE

The spheres of culture and journalism have traditionally united people for whom the reflection of reality and the possibility of self-realization were among the main tasks. Professional contests is a way of motivating creative workers. Currently, there is a growing popularity of such competitions for media professionals involved in the cultural sphere. Competitions play an important role in the development and improvement of culture and journalism, identifying talented and promising professionals, stimulating creativity, innovation and professionalism, as well as facilitating the exchange of experience and knowledge. The article attempts to demonstrate by the example of two large-scale competitions that their results are not only of narrow professional significance, but are also important for citizens and the state as a whole, and reflect positive changes in the consciousness of society.