From advocating “bái yòu shòu” ( 白幼瘦 ) to refusing to “serve beauty duty”

From advocating “bái yòu shòu” ( 白 幼 瘦 ) to refusing to “serve beauty duty”, the road of self-awakening and struggle of contemporary Chinese women can be described as bumpy and tortuous. The rise and development of “bái yòu shòu” ( 白幼瘦 ) in China originated from the “heroin chic” in the 1990s and the BM trend driven by Korean pop culture (K-Pop) represented by Korean girl groups around 2020. Among many aesthetic trends, Chinese and even East Asian men selectively choose the trend of “bái yòu shòu” ( 白幼瘦 ) as their aesthetic expectation for women, reflecting the negative impact of the gender role view in Confu-cian culture on men. The fashion of “bái yòu shòu” (白幼瘦) has exacerbated the irrational behavior of “serving beauty duty”, and the awakened contemporary Chinese women have begun a series of rebellious behaviors to express their firm stance of refusing to “serve beauty duty”.