Large Multimedia Objects as a Regional Semiosphere (Based on the Official Omsk Administration Portal)

The article analyses the portal of the Omsk City Administration as a large multimedia object. Based on its content, the space of the city and region is modelled as a semiotic system of a special order — a regional semiosphere, in which signs of different types (verbal horizontal components of the heading complex; visual horizontal component of the upper right part; polycode central component; polycode mass media horizontal component of the lower part) in the “scattered representation” mode actualise meanings associated with the city and the activities of the city administration.