Domestic Women’s Magazines of the Late 18th and 19th Century: Functional and Pragmatic Characteristics

This article examines the dynamic processes of the formation of domestic magazine discourse, the addressees of which were women of the noble class. Discourse analysis of the texts of women’s magazines in a retrospective study allowed us to identify changes in their main pragmatically significant parameters: the target settings of the authors of the publications, the dictumthematic content, the image of the addressee of the “ideal woman”, the communicative capabilities of the author (publisher) and the addressee (female reader). The conclusions note the transformation of women’s consciousness in the discourse of magazine fiction. The appearance of women’s magazines in the late 18th century and their evolution in the 19th century demonstrate not only the renewal of the ideological guidelines of the target audience, but also a new qualitative state of culture, representing a change in social stereotypes and the role of women in society