Social Networks in the Era of Metamodernism: Turning the Ideal into Reality

The article raises the problems of the possibility of forming human identity through social networks. It describes the problems related to new forms of identification and self-identification in sociality transferred to virtual space. Due to the possibility of instant transmission, reproduction and replication of information, constant availability at any time, on the one hand, its value decreases, but on the other hand, it opens up opportunities for access to a virtually unlimited amount of information data. Due to its huge quantitative component, the information flow needs to be organised. Social networks serve as a mechanism for creating this order.