Specificity of Interrelationship Between Perception Modes and Semiotic Codes in the Aspect of Video Games Localisation

This study examines the interrelationship between various modes of perception and semiotic codes in the aspect of localisation of Russian video games into English and Chinese. The primary research methodology is a multimodal approach, implemented through a comparative analysis of the localisation variants of the game “Beholder,” published by Alawar Company. As a result of the study, the authors determine the principal patterns of interaction of verbal, audio, and visual semiotic codes and visual, auditory, and kinesthetic modes of perception.