Aspects of Ease in Bloggers’ Colloquial Speech (Based on Videos on the It’s Mamix Channel)

The article discusses the peculiarities of Internet speech in the statements of bloggers. Based on the clips of the popular channel “It’s Mamix”, an analysis of the speech of blogger Mamix is provided, and the specifics of the statements of regular participants in the experiments on the channel is characterised. The signs of ease that create an atmosphere of comradely enthusiasm, spontaneity and verbal looseness are analysed. The lexical composition of the colloquial speech of the participants in Mamix experiments is described, such linguistic means as colloquialisms, jargonisms, barbarisms, euphemistic and invective expressions, as well as the specifics of syntactic constructions characteristic of communication on the channel are characterised. Various examples are given to illustrate the theoretical provisions of the article.