A Study on Decision-making Factors for Real Estate Equity Investment

In this study, we used the hierarchical structure analysis method on 26 real estate investors to find the decision-making factors for real estate equity investment and confirm the factors that they consider important.In previous studies, real estate equity investors were mainly interested in financial institutions because of their characteristics as alternative investment products.Still, this study is meaningful in considering investment and real estate characteristics considering recent market changes in which general investors have become more interested in equity investment.In addition, we derived research results that will help real estate equity investors integrate with digital technology and grow into new markets.According to the research results, (1) real estate characteristic factors such as location characteristics are given priority when investing in real estate equity, and (2) stability and profitability are important decision-making factors because real estate equity investment is considered on the premise of long-term investment.The research results suggest that since the demand for real estate equity investment is increasing due to investment in stable large real estate that is relatively small and difficult to access, it is necessary to apply prop-tech to real estate equity investment to develop new real estate markets and expand with low fluctuations.