The use of soft power as a tool for conducting hybrid warfare

. In the context of the growing crisis trends in the system of international relations, «soft power» is gaining a new meaning as a means of upholding interests in the international arena. Modern postindustrial countries, in the context of the emergence of innovative technologies and the acceleration of globalization, are gradually changing their approach to international communication from coercion to the "proposal" methodology in order to maintain competitiveness in international relations.