Investigation of Digital Entrepreneurship Intention in the Context of Entrepreneurship Education and the Theory of Planned Behavior

This research investigates how university students' exposure to digital entrepreneurship education shapes their intentions to pursue digital entrepreneurship ventures. The study employs a comprehensive framework incorporating three key aspects from the theory of planned behavior - personal attitudes, social norms, and perceived behavioral control - to understand their influence on digital entrepreneurship intentions. Additionally, the research explores whether demographic variables play a role in shaping these intentions. The research methodology follows a quantitative approach, with data collected through an online survey from 389 university students selected through convenience sampling. The measurement instrument incorporated validated scales assessing personal attitudes, social norms, behavioral control, and digital entrepreneurship intentions, along with demographic indicators. Statistical analyses were performed using SPSS version 26 software. The findings reveal that both digital entrepreneurship education and personal attitudes emerge as significant positive predictors of students' digital entrepreneurship intentions. Similarly, perceived behavioral control demonstrated a substantial positive influence. However, contrary to expectations, neither social norms nor demographic factors showed significant relationships with digital entrepreneurship intentions. These results underscore the vital role of educational institutions in fostering digital entrepreneurship among students. The study contributes to the growing body of knowledge on digital entrepreneurship education by demonstrating its direct impact on entrepreneurial intentions in the digital space. These insights can help universities design more effective digital entrepreneurship programs and support systems for aspiring digital entrepreneurs.