The influence of the factors of exhibition activity on the effectiveness of the functioning of the service organizations involved in it

To conduct the study, the object identified service organizations involved in exhibition activities as the most dynamic, flexible and enabling the growth of efficiency and development of the functioning of service organizations. Based on the study of the experience of exhibition activities in Russia and a number of countries, the article identifies the factors affecting the functioning of the activities of service organizations. The most significant them of influencing the effect of the work of service organizations participating in exhibitions, were identified. In the course of the study, a number of hypotheses are put forward about the effectiveness of the functioning of service organizations participating in exhibition activities. These hypotheses were tested by research using the tools of mathematical statistics and econometrics. Exhibition activities act as the most powerful means for developing interactions with partners and customers, bringing economic, image, and social effects in the activities of service organizations. Exhibition activities in many industries can be considered as an amplifier of national competitiveness when broadcasting their achievements by Russian organizations in foreign territories.