Ways to increase hotel busyness capitalization in the context of the challenges of the modern world

Currently, one of the priority sectors of the Russian economy is recognized as the tourism sector, the development of which occurs with active government support, in particular within the framework of infrastructure development, the basis of which are various accommodation facilities. The global coronavirus pandemic has demonstrated the vulnerability of the hotel industry, which is currently being exacerbated by other factors (sanction restrictions have adjusted the structure of tourist flows, socio-economic tensions have negatively affected the solvency of citizens, etc.). All this forms an urgent problem of increasing the efficiency of hotels in the current conditions of the influence of many factors and challenges. As part of the study, the author examined the tools, methods and directions for increasing the capitalization of entities operating in the hotel industry, from the point of view of their maximum compliance with the current conditions for the formation of the BANI world.