Indian knowledge system as the soul of sustainable corporate strategy

This paper endeavour to view if and how the Indian Knowledge System (IKS) can serve as a philosophical and strategic foundation for a sustainable corporate strategy, thereby making a choice against profit-centrism arising from Western philosophy. Thus, concepts such as Dharma (ethical duty), Karma Yoga (selfless action), Artha (value-based prosperity), and Sattva (balance and purity) derived from classical literature such as Bhagavad Gita, Arthashastra, and Upanishads serve as a theoretical lens. Using qualitative methodology, the study combines both hermeneutic analysis and multiple case studies of TCS, Infosys, and Patanjali. Based on secondary data, the study found out that the governance structure, stakeholder relationships, and sustainability-related activities of TCS and Infosys reflect implicit values of IKS, whereas Patanjali explicitly integrates IKS into its core corporate strategy through Ayurveda-based product development and cultural branding. Therefore, IKS principles are not just philosophical ideals but real strategic bases for long-term vision, inclusive leadership, and holistic growth. From a managerial standpoint, the study suggests that Indian firms maximize Indian firms through IKS to facilitate ethical decision-making, ESG, and cultural authenticity. Despite limitations arising from the exclusive use of secondary data and interpretative ambiguity, the research highlights the relevance of IKS today in constructing sustainable, value-based organizations standing on indigenous wisdom.