The Effects of Major-Related Club Activities on Department Satisfaction and Sociality among Beauty Major Students

The purpose of this study was to empirically analyze how satisfaction with club activities for beauty majors affects department satisfaction and sociality. Using a survey method, 250 questionnaires were distributed to 4-year college students majoring in beauty residing in Gwangju Metropolitan City from November 11, 2024 to November 29, 2024, and 234 of them were used for analysis. The SPSS 29.0 statistical package was used for data analysis, and frequency analysis, factor analysis, reliability analysis, correlation analysis, and regression analysis were performed to verify the research questions. The results of this study are summarized as follows. First, satisfaction with club activities for beauty majors consisted of two factors: learning satisfaction and personal satisfaction, and department satisfaction consisted of three factors: major satisfaction, school satisfaction, and social awareness satisfaction, and sociality consisted of five subfactors: sociability, activity, autonomy, achievement, and dominance. Second, it was confirmed that the satisfaction with major club activities had a statistically significant positive (+) effect on sociality. Third, it was confirmed that the satisfaction with major club activities had a statistically significant positive (+) effect on department satisfaction. Through the above results, it was confirmed that the higher the satisfaction with major club activities of beauty major college students, the more positive the effect was on not only their overall satisfaction with the department but also their sociality development. This suggests that major club activities are not simply extracurricular activities, but also serve as an important educational medium that contributes to the cultivation of interpersonal skills and social competencies, as well as academic immersion and a sense of belonging. This study has academic significance in that it empirically analyzed the impact of club activities of beauty major college students on their satisfaction with their department and sociality.