How Active Senior’s Beauty Healthcare Behavior Affects Successful Aging

Currently, a new senior culture is being formed in many countries around the world due to the rapid aging society, and these active seniors are gradually increasing their interest in and efforts for leisure activities and health management. In particular, interest in beauty healthcare is increasing, and it is contributing to improving the quality of life of active seniors by providing various benefits such as physical self-esteem and psychological well-being beyond simple appearance management. This study aims to analyze the effect of active seniors’ beauty healthcare behavior on successful aging. To this end, a survey was conducted targeting 200 men and women aged 50–69 living in the Busan area, and data analysis included frequency analysis, exploratory factor analysis, Cronbach’s α coefficient calculation, descriptive statistical analysis, correlation analysis, and regression analysis. The results of the analysis showed that active seniors’ beauty healthcare behavior had a significant positive effect on successful aging. This study is expected to be helpful in establishing a social foundation for the successful aging of active seniors in a rapidly aging society, developing beauty healthcare programs, developing senior-specific beauty and health management products, and establishing various policies. It will also be able to contribute to improving the quality of life of active seniors and the continuous development of the aging beauty industry.