Effect of the Hairdressers SNS Activities on Job Stress and Job Burnout

The purpose of this study was to analyze the effect of SNS activities of hair beauty workers on job stress and job burnout. As a result of the survey, many of the respondents were female designers in their 20s and lived in the Gyeonggi area. Both the validity and reliability of the measurement tool were satisfied, and job burnout consisted of three factors: emotional exhaustion, depersonalization, and reduction of a sense of achievement. As a result of the analysis, SNS activities showed a significant positive (+) correlation with all sub-factors of job stress and job burnout, and it was found that the higher the level of SNS activity, the higher the job stress and job burnout. In addition, it was confirmed that job stress had a significant effect on all sub-factors of job burnout. This study sheds light on the negative aspects of SNS use in the hair beauty field and provides basic data for preparing future countermeasures.