Collaborative Trends in Social Media Marketing and Consumer Brand Attitude: A Bibliometric Analysis of Co-Authorship Networks
This study aims to explore the collaborative trends in the research domain of social media marketing (SMM) and consumer brand attitude by conducting a bibliometric analysis of co-authorship networks. It examines how the volume of research has evolved over time and identifies key contributors—authors, institutions, and countries—shaping the field.
Authors
- Pragya Keshari (ORCID: https://orcid.org/0000-0001-7987-2888)
- S. K. Shrivastava (ORCID: https://orcid.org/0000-0003-0916-7336)
Publication Details
- Journal
- Journal of Emerging Technologies and Innovative Research
- Published
- 2025-01-01
- DOI
- https://doi.org/10.56975/jetir.v12i6.565185
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00