Role of ‘Unexplored Bastar’ in Strengthening the Socioeconomic Status of Tribal Communities: A Case Study Approach

A tribal community, an indigenous or aboriginal group, consists of people with common ancestry, cultural heritage, and often traditional lifestyles. These communities are distinguished by their unique social, linguistic, and cultural practices, setting them apart from mainstream society. Tribes typically have social structures, governance, and belief systems passed down through generations. In India, the socioeconomic status of tribal communities is influenced by historical marginalisation, geographic isolation, and contemporary challenges. These groups have historically faced discrimination, forced displacement, and exploitation, leading to a persistent socioeconomic gap. Their struggles are exacerbated by limited access to quality education, inadequate healthcare, and scarce employment opportunities. Traditional livelihoods, often tied to agriculture and forest-based activities, are becoming increasingly unsustainable due to environmental changes and modernisation. Unexplored Bastar is a travel startup based on a social entrepreneurship model in Bastar, Chhattisgarh. It focuses on sustainable tourism through a community-based approach, promoting the natural and historical sites of Bastar, as well as its rich tribal culture, both within India and internationally. Currently, Unexplored Bastar positively impacts the lives of over 200 tribal youth in Bastar. APS has trained around 240 local tribal individuals in the tourism and hospitality sector to improve their employment prospects, including hosting tourists in their homes, serving as local guides, and selling handicrafts to visitors. These local communities are the primary service providers for Unexplored Bastar, which implements various grassroots innovations. They organize themselves into Self Help Groups (SHGs) in Chitrakote, Tirtha, Dantewada, Palnaar, Phoolpad, Dholkal, and Barsoor. Consequently, Unexplored Bastar has created numerous sustainable employment opportunities for local tribal youth. This research paper examines the socioeconomic implications of the 'Unexplored Bastar' on the tribal community by analysing various activities and initiatives undertaken by the aforementioned independent organisation. Additionally, this case study will shed light on the future challenges and opportunities for growth and fostering tribal communities in various regions.