Problems and Countermeasures of the “Last Mile” in E-Commerce Logistics

中国高速发展的电子商务促进了物流行业的高速发展，但同时在高速发展的过程中也面临着成本高、效率低、配送模式单一、智能化水平不足等一系列问题。针对以上问题，提出了优化“最后一公里”配送方式，创新配送模式、应用智能技术、完善政策支持等方面，旨在为提升电商物流末端服务质量提供理论参考。The rapid development of e-commerce in China has promoted the rapid development of the logistics industry. However, at the same time, in the process of rapid development, it also faces a series of problems such as high cost, low efficiency, single distribution mode and insufficient intelligence level. In response to the above problems, aspects such as optimizing the “last mile” delivery method, innovating delivery models, applying intelligent technologies, and improving policy support have been proposed, aiming to provide theoretical references for enhancing the quality of last-mile services in e-commerce logistics.