Evaluation of the use of ChatGPT from the perspective of technology acceptance models: A research on Youtube videos

<em>ChatGPT</em>, an innovative and widely accessible Artifical Intelligence chatbot, represents a transformative advancement in Artificial Intelligence, offering a unique opportunity for the general public to engage directly with sophisticated Artificial Intelligence technology. This study investigates the factors influencing the acceptance and dissemination of <em>ChatGPT </em>by applying established technology acceptance models. By analyzing relevant <em>Youtube </em>videos created by early adopters and innovative users, the study identifies key themes using Latent Dirichlet Allocation. These themes are evaluated within the framework of ‘Unified Theory of Acceptance and Use of Technology,’ focusing on factors such as performance expectancy, effort expectancy, facilitating conditions, hedonic motivation and price value. Additional elements, including perceived interactivity, empathy, and personal novelty, were examined through the lens of other technology acceptance models. The study also proposes extending current models to include new variables that are increasingly relevant to Artificial Intelligence applications, such as work motivation, perceived autonomy, perceived competence, and status motivation. These findings suggest ways to refine theoretical models to account for the unique characteristics of Artificial Intelligence technologies like <em>ChatGPT</em>. This research opens the door for further studies on Artificial Intelligence adoption and its broader societal impact.