The Role of Social Media in Promoting Art Products Communicative Technologies of Social Media In Art Product Promotion

In conclusion, serviceology is presented not only as a conceptual discipline but also as a practical toolkit for sustainable development of hospitality enterprises.Its integration at all organizational levels is crucial for forming long-term customer loyalty, improving reputation, and increasing business performance in Ukraine's competitive hospitality market.

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Publication Details

Journal
Collected Works of Uman National University of Horticulture
Published
2025-01-01
DOI
https://doi.org/10.32782/2415-8240-2025-106-2-108-117
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

The Role of Social Media in Promoting Art Products Communicative Technologies of Social Media In Art Product Promotion

Роман Мазурець, K. I. Tkachenko, O. Kozoriz
Collected Works of Uman National University of Horticulture
Digital Marketing and Social Media
article

The Role of Social Media in Promoting Art Products Communicative Technologies of Social Media In Art Product Promotion

Роман Мазурець, K. I. Tkachenko, O. Kozoriz
article en

Abstract

In conclusion, serviceology is presented not only as a conceptual discipline but also as a practical toolkit for sustainable development of hospitality enterprises.Its integration at all organizational levels is crucial for forming long-term customer loyalty, improving reputation, and increasing business performance in Ukraine's competitive hospitality market.

Collected Works of Uman National University of HorticultureVol. 2(106)
Decent work and economic growth
Openalex Percentile: Top 80%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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The Role of Social Media in Promoting Art Products Communicative Technologies of Social Media In Art Product Promotion — Роман Мазурець, K. I. Tkachenko, et al. · Collected Works of Uman National University of Horticulture (2025) | TGRS Research Map | TGRS