The impact of logistics customer service in e-commerce on online auction portal purchases

Purpose: The aim of the study is to assess the impact of customer service in logistics on auction portal users and to determine the role it plays in the overall e-commerce activity. The subject of the study is the area related to the competitiveness of enterprises. Methodology: Survey research is the most popular method of social research, therefore, to obtain the data necessary to achieve the aim of the work, a research tool in the form of a survey questionnaire was used. Findings: Detailed analysis confirmed that logistic customer service in e-commerce plays a key role for the proper functioning of an enterprise operating in the online space and is a factor determining consumer choices. Originality/value: The publication covers the subject of impact of logistics customer service on e-commerce. Combining interdisciplinary research in the areas of management and quality science with economics and finance. Keywords: e-commerce, logistic customer service. Category of the paper: Research paper.