Entrepreneurial orientation in the new economic reality

Purpose: In the face of dynamic market changes, economic uncertainty, and increasing competition, businesses must demonstrate the ability to adapt and respond swiftly to evolving conditions. Entrepreneurial orientation—encompassing innovation, risk-taking, and the pursuit of new market opportunities—serves as a key factor supporting small and medium-sized enterprises (SMEs) in achieving sustainable success. This study aims to identify how entrepreneurial orientation influences companies' ability to adapt, manage risk, and seize emerging opportunities within a rapidly changing economic environment. The analysis offers valuable insights into strategies that can foster business growth in the context of the new market reality. Design/methodology/approach: The study was conducted on a sample of 53 SMEs using survey questionnaires designed to assess four variables: entrepreneurial orientation, adaptability, resilience to market uncertainty, and the ability to seize new market opportunities. The data were analyzed statistically, including the calculation of means, standard deviations, and examination of relationships between variables. Findings: The results indicate a high level of entrepreneurial orientation (mean = 3.85) among the surveyed firms, reflecting their readiness to innovate, take risks, and explore new opportunities. Adaptability scored an average of 4.05, suggesting that these firms are flexible in responding to changing market conditions. Resilience to market uncertainty had a mean of 3.88, indicating a moderate capacity to manage risk. The ability to seize new market opportunities received the highest average score (4.17), demonstrating strong competitiveness among the participating firms. Originality/value: This study contributes significantly to the understanding of the role entrepreneurial orientation plays in enhancing the adaptability and opportunity exploitation capabilities of SMEs amid dynamic economic shifts. The findings offer valuable guidance for practitioners and policymakers seeking to support SME development in uncertain market conditions and provide practical recommendations for improving strategic management in these firms. Keywords: entrepreneurship, entrepreneurial orientation, dimensions of entrepreneurial orientation. Category of the paper: Research paper.