Shaping the quality of a manufacturing organisation in the context of selected aspects of strategic management

Purpose: Presenting an original methodology for assessing opportunities and threats to a manufacturing organisation, which uses proprietary scenario sheets of possible events to gather information for formulating the organisation's strategy. With the input assumption that the organisation wants to increase its participation in global markets and thus achieve success. Design/methodology/approach: A mature organisation that is quality-focused is aware of the need for strategic thinking in each of its fields of operation and in each of its processes, with a constant assessment of the opportunities and threats resulting from the relations between the production enterprise and its environment. The proposed methodology provides an opportunity to obtain information, translate it into a formulated strategy and thus into effective actions. Thanks to the attributes included in the developed scenarios, the organisation has the opportunity to verify its attitude to the implementation of the indicated activities, namely: concerning the development through the indicated opportunities; as well as the probability of the occurrence of threats in relation to the indicated activity. The graphical form of the power diagram template for groups of criteria such as Customer Orientation, Organisational Improvement, Strategy and Organisational Culture, Production Process and Technology Management, Intellectual Capital Management, Quality Management, Occupational Safety and Environmental Protection, will allow the organisation to react and adapt to change more quickly in today's dynamic markets. Findings: The most important findings relate to obtaining the information needed to formulate both the organisation's strategy and to estimate the potential level of management risk. In addition, the scenarios built and their analysis will allow the corporate entity to be able to react more quickly to external and internal stimuli and will influence the reduction of time when making decisions related to the functioning of its own entity. Research limitations/implications: The formulated worksheets of scenarios are a proposal for an organisation that is quality-oriented, is a learning organisation, and thus consciously transforming itself towards complex, holistic strategic concepts that influence market positioning and success. At the same time, it should be remembered that the organisation's ability and level of use of the empirical knowledge gained will depend on an objective estimation of the quantities according to the adopted scale. In conclusion, a lack of objectivity will consequently work to the disadvantage of the organisation. Practical implications: The proposed scenario sheets will allow for the evaluation of the negative and positive strength of the attributes' influence in scores and significance, as well as further trend analysis and the formulation of a pessimistic, optimistic and most likely scenario. They will thus provide an input for defining the company's strategic objectives. Social implications: Continuous development of the organisation, understanding of its opportunities and threats will improve the work experience as well as create a company culture. Originality/value: The publication contains the author's development of worksheets of possible events, including a form for the most positive scenario, the most negative scenario and the most likely scenario in the assessment of the organisation, as well as a template for a strength of influence chart for a group of attributes and their factors. The defined attributes and factors were formulated in accordance with the adopted methodology for building the MSOP self- assessment model using the Quantitative Priority Grading methodology, of importance approach, the AHP method and expert interviews. Keywords: organisation, strategy, quality, environment, scenario methods, trend analysis. Article category: Scientific article.